Inform, engage - Change video

 

Business Challenge:

• rapid integration of independently operated hardware stores into standardised HTH systems

• aging legacy systems across acquired locations required a comprehensive replacement

• staff overwhelmed by simultaneous operational and technology changes

• needed to maintain customer service quality during complex transitions

• diverse workforce requiring consistent training across multiple locations

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Strategic approach

• initial scope: contracted to develop system simulation training materials for new platform adoption

• initiative Expansion: identified opportunity to enhance change management through creative communication strategies

• brand integration: proposed reactivating HTH's beloved mascots (Rusty and Sandy) to create familiarity and reduce change anxiety

• cultural alignment: integrated HTH's core values throughout all learning materials to maintain company identity during transformation

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Innovation & scale 

• mascot revitalisation: negotiated bringing the HTH's retired mascots (Rusty and Sandy) back to create emotional connection and reduce change resistance

• value integration: wove HTH's core values throughout all training materials to maintain cultural continuity

• visual learning: introduced complex system concepts through engaging visual storytelling rather than traditional technical documentation

• change management: used familiar brand elements to create a sense of safety during uncertain transition period

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Implementation

• rolled out materials for the national roadshow 

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​Outcome

Achieved excellent stakeholder feedback while maintaining business continuity during complex transitions.